The unit enables learners to develop their knowledge about the cruise industry environment and the
opportunities for employment with a range of cruise operators. Learners will develop their skills in selecting
cruises that appeal to cruise customers and meet specific needs and also develop their understanding about
the impacts of cruising on the main cruise areas around the world.
At a time when rural areas face change and uncertainty as traditional industries decline, tourism represents a
means of revitalising local communities and increasing revenue. However, developing tourism in rural areas
poses a range of challenges and therefore the need for managing that development is increasing.
Different types of visitor will be explored, their motivation for participation in rural tourism and the
opportunities, services and facilities available to them. It is important for learners to be aware of how changing
demands are affecting the provision of tourism in different rural areas, and they will examine changing
demands for services and facilities, focusing on the last ten years.
Learners will study the range of organisations responsible for managing rural areas, their roles and
responsibilities and involvement in recent initiatives and activities.
Learners will have the opportunity to investigate both the positive and negative impacts of tourism in rural
areas, considering the economy, the environment, and social and cultural issues. Learners will also consider
how different management techniques are used to reduce the negative impacts whilst increasing the positive